FOSTERING SOCIAL BRAND PERSONAS
In the age of digital connectivity, virtual interactions via social media platforms allow brands to enter into a mutual conversation with their audiences. Any brand wanting its name and values to be recognised and embraced must have a social media presence – a genuine, captivating, trustful and lively one – across platforms like Facebook, Instagram, Twitter, LinkedIn and Google +. Social brand personalities are ones that people want to connect with, become educated by, build relationships with, and which will turn customers into fans and followers.
CREATING AND NURTURING SOCIAL BRANDS
As a social media management agency our job is to help brands unleash the power of social conversations by producing social media content that is memorable and shareable. We don’t operate in a bubble; we do what is referred to as social listening, i.e. getting to know your audience and then creating active and engaged communities across various social media platforms. Every post, visual, and video that we create for you ultimately aims to be content worth sharing and has a multidimensional purpose: build communities, engage followers, strengthen brand awareness, and on the more practical side, drive website visits and increase attributable sales.