Pay per click (PPC) advertising is one of the quickest and most direct methods utilised by brands to reach their global online audiences. PPC can help increase a brand’s global reach, across different languages and cultures, with the intention of gaining new customers, as well as retaining existing ones. If conducted the right way, PPC ensures your potential customers or targeted leads end up on your site by making your brand appear on search engine results pages (SERP) like Google and Bing, as well as social media platforms and related websites.

As a specialist search engine marketing (SEM) agency we understand that each brand has different objectives, budgets, unique selling propositions and competitors. For this reason we take the time and make the effort to create customised PPC campaigns, targeting only the most profitable keywords following comprehensive research. We learn from every single campaign and continue to adapt and improve our approach accordingly: testing, analysing, and optimising. Our Google certified PPC team will set up, manage and monitor the results of brands’ PPC advertising campaigns, identifying where improvements can be made to guarantee your budget is utilised in the way which will gear the highest return on investment, as well as remain up to date with Google’s latest modifications and developments.